I want to share this speech given by Christian Lander, the author of the wildly successful blog Stuff White People Like:
It’s a long video clip, but very funny and insightful.
One point that Christian made is that the success of the blog is partly due to the desire of many white people to disassociate themselves from the image of white people who voted for George Bush. Yes, his blog is satire, and yes, it’s pointing out what are basically negatives of the stereotype, but by fleshing out this stereotype it necessarily draws a contrast with the carefully constructed stereotype that the GOP has crafted and targeted with its messages since the 1960s.
Also, I am reflecting on Christian’s point about authenticity, genuineness, and passion being the tools that cut through all the BS on the internet to make a successful website.